-Concept-
ERADIE
A portmanteau of "ERA" (new era) and "cordierite."
Cordierite is a power stone believed to "awaken one's innate abilities and guide them toward their goals."
ERADIE is a brand focusing on dresses and one-piece garments for 'women who represent the new era, living independently, freely, and nobly.'
Furthermore, like the stone meanings of cordierite, "sincerity, chastity, and integrity," the brand embodies the wish for women to find their true selves without hesitation,
to be true to themselves, and to attain happiness.
We aim to be a brand that elegantly adorns all women and allows them to express themselves.
We hope that through ERADIE's clothing, you will feel how precious you are.
Director MIYABI